In 1980, Carlo Crocco created the Hublot watch in gold fitted with the first natural black rubber strap in the history of watchmaking. It took 3 years of research to create the strap. Members of royal families immediately showed interest in Hublot and were soon followed by a large number of celebrities.
In the mid-90s, rubber became the focus of interest of watchmaking brands.
Carlo Crocco, preoccupied by his own design work and many activities for the Hand-in-Hand Foundation, a charity helping deprived children all around the world, set out to look for the man who could oversee his watchmaking business. In late 2003, Jean-Claude Biver met Carlo Crocco, and in May 2004, Jean-Claude Biver assumed his duties as CEO, becoming a board member and minority shareholder in Hublot watches.
With the arrival of Jean-Claude Biver in 2004 has reach all record high and there is no looking back.
A new manufacture is planned for the beginning of 2009.
